Nelson Mason · Canadian racing driver
European Formula 3 race winner and Winter Series champion. World Series Formula V8 3.5 front-runner in one of Formula 1’s premier feeder championships. An international racing pedigree spanning the Macau Formula 3 World Cup, GP3, Porsche Cup and dirt modifieds. All-Star World Short Track Champion. Proven performance across disciplines.
From the archive European F3 Winter Series · Paul Ricard, 2013
01 / The driver
Niagara Falls, Canada.
A career built across borders.
The budget rarely matched the ambition. The results kept opening doors.
Nelson Mason’s career has been shaped by finding more in every opportunity: more speed from limited equipment, more progress from a smaller budget, and another way forward when the obvious route was closed.
From motocross and karting in Canada to European Formula 3 victories and a Winter Series championship, Nelson earned his place on the international single-seater stage, racing at Macau and progressing to GP3.
In 2014, he was part of Sahara Force India’s Formula 1 young driver programme through his GP3 campaign with Hilmer Motorsport. A one-off guest appearance in Formula 3 at Barcelona that year brought another podium: second place in the Euroformula Open season finale.
An injury at the 2014 GP3 season finale, held during the Abu Dhabi Grand Prix weekend, kept him sidelined through 2015 and 2016. He returned to international competition in 2017 in World Series Formula V8 3.5, one of Formula 1’s premier feeder championships.
Porsche Cup and dirt racing later broadened that record. The range is the foundation of his story: a Canadian competitor who can adapt, develop and deliver across very different forms of motorsport.
02 / The record
European Formula 3 is a defining chapter. The World Series, Macau and GP3 show the height of the journey. Success in other disciplines shows how far that experience carries.
01 / EUROPEThe 2013 Winter Series title, three European F3 Open wins and third overall in his first full season of single-seater racing. A Canadian name on the top step in Europe.
02 / WORLD SERIESWorld Series 3.5 stood alongside GP2 as a leading route to Formula 1. Nelson brought front-running pace to that level of competition, building on European F3 victories and experience in GP3 and Macau.
03 / DIRT RACINGAll-Star World Short Track Champion in DIRTcar Sportsman at Charlotte, 2023.
Read DIRTcar’s race report2013 / European F3 Open
A Winter Series championship followed by a top-three finish in the main championship. The numbers behind a defining European season.
Main championship figures · Formula Scout season review · Final standings
A pole-to-flag win and fastest lap at Paul Ricard set the tone for the title-winning European F3 Open Winter Series campaign.
Wins in both races at Jerez. The only driver to sweep a weekend in that year’s European F3 Open championship.
Second place in the Euroformula Open season finale at Barcelona, returning to Formula 3 for a one-off guest weekend with EmiliodeVillota Motorsport.
DIRTcar Sportsman · The Dirt Track at Charlotte.
Performance opened the door.
Resilience built the career.
03 / Beyond the results
Nelson’s contribution to Canadian motorsport extends beyond his own racing. Since 2010, he has worked to identify talent and bring attention to the sport through his results, coaching and mentorship.
Family roots / New roads
Nelson founded MaseRace Motorsport to explore new disciplines and keep his family involved in the sport. Alongside his father Jay and brother Jesse, he is building on a shared racing history—and creating space for its next chapter.
04 / 2027 partnerships
A Canadian performance story. A partnership built around your objectives.
Connect your brand with international racing experience, the determination behind the results and a meaningful role in developing Canadian talent.
We are shaping the 2027 programme with partners who want to turn that story into useful content, memorable experiences and lasting relationships.
Request a tailored proposalBuild a clear presence through agreed driver, team, digital and race programme placements, supported by professional brand representation.
Positioning / Visibility / CredibilityRace-weekend coverage, short-form video, photography and behind-the-scenes storytelling shaped around your brand and its audience.
Editorial / Social / Campaign assetsExplore appearances, customer engagement and employee experiences with a driver whose story connects performance, preparation and resilience.
Customers / Teams / RelationshipsCreate a programme around coaching, mentorship and talent development, with a credible connection to the future of Canadian motorsport.
Community / Mentorship / PurposeClear objectives. Accountable delivery.
Set objectives, deliverable counts, a content calendar, approvals, usage rights and any category exclusivity.
Maintain a delivery record. Report actual content reach, engagement, link activity and experience participation against the agreed plan.
Review the evidence together, refine the programme and build a season-end report against your original objectives.
Start with your ambition
Tell us the audience you want to reach, the relationships you want to build and the outcomes that matter. We will shape the proposal around them.
2027 race programme, calendar, appearances and commercial rights are subject to agreement. Each partnership is scoped individually.
The people behind the programme
Thank you to the businesses whose support helps Nelson compete, develop and carry the story forward.
05 / In focus
Original reporting from the European single-seater paddock to North American victory lane. Explore the results, the progression and the people behind the career.
European F3 / Winter Series
The Winter Series opener at Paul Ricard: Nelson led every lap and finished more than six seconds clear.
Read the race reportEuropean F3 / Jerez
A pass for the lead in Sunday’s race completed Nelson’s double victory at Jerez with Team West-Tec.
Read the race reportMacau / Formula 3
Nelson’s European F3 campaign led to a place with Jo Zeller Racing for the prestigious Macau Grand Prix.
Read the articleFormula 1 pathway / Sahara Force India
The announcement of Sahara Force India’s expanded partnership with Hilmer Motorsport, extending its driver development pathway into GP3 for 2014.
Read the programme reportGP3 / Hilmer Motorsport
A full-season seat with Hilmer Motorsport followed a first complete single-seater season that delivered three F3 wins and four poles.
Read the articleFormula 3 / Barcelona guest podium
The 2014 Euroformula Open season review records Nelson’s second-place finish as a guest driver in the Barcelona finale.
Read the season reviewWorld Series / Formula V8 3.5
International coverage of Nelson’s move to Teo Martín Motorsport for the 2017 Formula V8 3.5 season.
Read the articleCharlotte / Sportsman All-Star
The official report on Nelson becoming All-Star World Short Track Champion at Charlotte.
Read the race reportWatch / Learn / Connect
DIRTcar / World Short Track Championship
Watch the official video linked in DIRTcar’s race report.
Loads video from YouTube.
Nelson Mason / Official merchandise
Canadian identity. Racing heritage. Nelson Mason.
Visit the shop2027 / Let’s start a conversation
For brand partnerships, commercial programmes, appearances and collaborations, connect directly with Nelson.
nelson@nelsonmason.com